Press Release


OtailO’s customers can now benefit from an end-to-end returns management solution that is smart, sustainable and easy-to-use for brands and their customers.


Tel Aviv, Wednesday, April 24, 2022 – OtailO today announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

OtailO’s integration empowers Commerce Cloud customers to achieve multiple post-purchase benefits, including:

  • enforcement of the existing returns policy
  • a user-friendly customer journey with paper-free routes
  • multiple return workflows for different types of returns
  • integration with major global carriers
  • guided inspection for the authentication and certification of returns
  • returns’ data analysis and reports

Comments on the News

“The challenge of e-commerce returns has been significantly reduced for Salesforce Commerce Cloud customers using the OtailO cartridge,” said Roni Mayer, CEO of OtailO. “Retailers everywhere recognise that returns are an opportunity for shoppers to engage directly with brands; therefore, the user experience is critical. Simultaneously, the need for innovation that enables brands to track, manage, optimise and even reduce returns — wherever they are in the post-purchase cycle — is paramount. OtailO is uniquely positioned to provide this solution.”

About Salesforce Commerce Cloud

The Salesforce Commerce Cloud empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile and store. From shopping to fulfillment to customer service, the Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, driving increased engagement, loyalty and conversion. With embedded predictive intelligence and a robust partner ecosystem, the Commerce Cloud helps retailers deliver superior customer experiences for retailers, from planning to launch and beyond.

Additional Resources

Salesforce, Commerce Cloud and others are trademarks of, inc.

About OtailO

OtailO is an end-to-end solution for e-commerce returns management for retail brands. OtailO sees every return as an opportunity to help merchants calculate optimal routes for each return: optimizing exchanges over refunds, and local resale and redistribution over lengthy, expensive and unsustainable reverse logistics. OtailO technology enables returns inspection and certification and transforms authorized brand resellers into return and resale spots. OtailO has proven success at reducing returns-related costs, retailer carbon footprint, as well as increasing shopper satisfaction for its customers. The company is headquartered in Israel and has offices in the UK.


Photo by Alina Grubnyak on Unsplash