Category Archives: retail brands

Did Video Really Kill the Radio Star? Heads-up for Retail

Brick & Mortar, Consumers, Covid-19, Customers, Offline store, opportunity, retail brands, RetailersBy Ronit February 1, 2021

There can be no denying that the pendulum of commerce has swung very sharply to online selling. It is no secret or surprise that the pandemic has accelerated e-commerce hard and fast. Even populations that were unlikely or unwilling in the past to cross the digital divide have made the switch – because there was…

From rejection to reward: the not-so-hidden opportunity in online product returns for retail brands

Consumers, Customers, opportunity, retail brands, Retailers, ReturnsBy Ronit October 12, 2020

Think about it: the journey of an online product return begins with rejection. That item that the shopper purchased from your brand has now been relegated to the status of “unwanted”. It doesn’t matter why, those are just the facts. From the moment that the shopper makes that decision, they go very quickly into an active…