Millions of online purchases are rejected and returned every year

From rejection to reward: the not-so-hidden opportunity in online product returns for retail brands

Think about it: the journey of an online product return begins with rejection. That item that the shopper purchased from your brand has now been relegated to the status of “unwanted”. It doesn’t matter why, those are just the facts. From the moment that the shopper makes that decision, they go very quickly into an active…