OtailO combines technical innovation and functional innovation  to disrupt the reverse logistics process. We do this for a number of reasons, the main ones being  that it is good for the bottom line of the retail industry as a whole, but also because it is good for the planet. This is not a fantasy. The circular economy paradigm reduces fuel emissions, wastage and packaging. It also strengthens local industries and  reduces the overall total cost of operations around handling of returns for all parties concerned. The real question is not why to do it, but how quickly to get it done. Thanks to GS1 US and Entrepreneur.com for sharing a part of our vision with the world.