OtailO Blog

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By Ronit - March 6, 2023
The Ticket to Nowhere (Return Labels Are Leading Us Astray)
  Everything is lost There’s the truth that we believe and then there’s the actual truth. There are three scenarios…
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By Ronit - February 6, 2023
Where’s my Mother?
Returns – a murky state of reality It’s the darnedest thing. We all want to know where we fit, where…
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By Ronit - January 4, 2023
The Janus Corollary: Doors that Opens must Close, and Doors that Close must Open
The new year has begun. It snuck in so quickly, that it was almost imperceptible. The holiday season is behind…
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By Ronit - December 25, 2022
Making Customers who make returns into returning customers
Transforming returners into returning customers Returns is that thing that retailers gotta hate.  It’s expensive, it’s complicated and it’s a…
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By Ronit - November 27, 2022
E-commerce returns: just a tip of the iceberg in the post-purchase experience
A return by any other name: the bigger picture It’s fair to say that e-commerce returns is a global challenge…
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By Ronit - October 9, 2022
The Case for ESGs and E-commerce Returns
  What are ESGs ESG – or Environment, Social and Governance refers to standards that corporations can opt to adopt…
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By Ronit - September 7, 2022
Overcoming tunnel vision in ecommerce returns management
You can't plan for returns management without considering the returns So you have a returns & exchanges portal. Great. You…
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By Ronit - August 8, 2022
Your Returns Page – prime real-estate for shoppers and retailers
An  opportunity to engage & influence It is commonly known that an easy, user-friendly and free returns policy is key…