Return Anywhere, Resell Anywhere
AI powered omni-channel returns management, dynamically routing each return to the next best shelf
Smart Benefits for Smart Brands

Protect the Margins
Dynamic returns calculation and routing from the moment of return, to profit optimal locations, expediting resale and reducing reverse logistics costs

Frictionless for brands and consumers
Low touch deployment based on advanced AI algorithms that calculate and route for you. No need for intensive pre-planning, rule configuration or heavy lifting.

Customer Satisfaction
Different routes for different customers. An elevated customer journey that can be streamlined and optimised with AB Testing.

Sustainability
Reduce carbon emissions and wastage with innovation that is circular and transparant
The OtailO Solution
OtailO optimizes the returns process in real-time, by enabling flexible and intelligent disposition and routing of retailer returns, and directing this merchandise to the next best shelf at the point of initiation, or at any point of the returns journey.
OtailO is an AI driven platform using internalized and automated retailer business drivers (such as gross margin, demand, velocity, etc.) requiring minimal retailer effort to achieve strategic and profitable outcome.
Smart Decision Making & Routing
- Real time dynamic disposition and routing
- The AI engine can be invoked at any point of the Returns Journey, by anyone (online, instore, in warehouse, at affiliated partner, at the point of repair, resale, etc.)
Return Inspection & Certification
- Remote auto-inspection and certification
- Can be done by anyone, anywhere at any point
- Ensures validity and authenticity of the returned item
Intelligent Consumer Interaction
- Different Routes for different returns
- Different policies for different returners
- AB Testing to encourage and ensure high NPS scoring
- Intelligent consumer interaction for a collaborative, smart and dynamic experience
Keeping the Planet in mind
- Significantly reduced carbon footprint
- Less transportation, packaging and wastage
- Supply chain circularity & transparancy
How it Works
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Leverage your existing brick-and-mortar ecosystem to process, inspect (authenticate and validate) exchange and resell returns quicker and nearer to the MSRP
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Manage, track and gain global insights on returns, returners and resellers on the OtailO platform
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Define how, where & what you want to return down to specifics: (SKU, price range, size, location, etc.)
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A smart portal for returns management which is simple to configure and easy to use for maximal customer satisfaction
In-Store Returns and Resale
Leverage your existing brick-and-mortar ecosystem to process, inspect (authenticate and validate) exchange and resell returns quicker and nearer to the MSRP

Digital Returns Warehouse
Manage, track and gain global insights on returns, returners and resellers on the OtailO platform

Smart Routing of Returns
Define how, where & what you want to return down to specifics: (SKU, price range, size, location, etc.)

Paper-free Returns & Exchange Branded Portal
A smart portal for returns management which is simple to configure and easy to use for maximal customer satisfaction


With the growth of e-commerce, we've seen the explosion of online product returns. The returns space is a vibrant place to be, with many innovative solutions largely tackling either pre-purchase returns prevention, or post-purchase reverse logistics optimization. OtailO tackles post-purchase resale, enabling this by leveraging the brand's very own existing eco-system to inspect and resell returns. This unique, circular solution that benefits the entire brand eco-system, makes the OtailO solution both disruptive and transformative.
Donny Askin Tech CEO Enabler, high-integrity leader, strategist and fundraiser for technology companies.
Amazing partnership with OtailO, a company with which we share values and purpose to create a better experience and value for our Clarks' customers.”
Victor Bayata Clarks Global VP of Digital & Innovation
Quick & Easy to Integrate

Simple & Seamless to Setup

Integration With Key E-Commerce Platforms
Meet the Core Team
Grow With Leading Carriers And E-Commerce Platforms











Cloud continues to reshape the retail space, harnessing the power of Compute, Data, Geo location and AI/ML to enable transformation and optimisation across various domains, such as customer acquisition, retention, store experience, fulfilment and more. I found OtailO to be the only provider to introduce a new revolutionary norm which allows retail brands, stores, affiliates and franchisees to drive a unique improved return/exchange/refund experience while driving in-store traffic, reviving the highstreet and reducing carbon print derived from logistics
Shai Morgan Managing Director | Deal Maker | Sales & Business development executive